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Intangible Assets Driving Success and Failure: the Risks and Rewards of a Critical Asset Class
Stamford Plaza 22-26 Albert Street, Auckland, New ZealandIntangible assets such as data, brands, software code, client lists, regulatory approvals and confidential information (including trade secrets) account for an estimated 87% of company value. Despite this, many companies diligently track low-value items in their fixed asset register and fail to identify valuable intangible assets which are typically absent from, or under-valued on, balance … Continue reading "Intangible Assets Driving Success and Failure: the Risks and Rewards of a Critical Asset Class"